Studio 54 Fashion Returns for a Comeback: Shaggy Coats Are the Party Essential Key Piece
Although the legendary New York nightclub Studio 54 closed nearly four decades ago, its distinct style impact remains strong.
Currently, the focus isn't on see-through bodysuits but on the plush, shaggy coats and stoles worn by celebrities and club-goers as well.
With the holiday party season approaching, the distinctive Studio 54 coat is enjoying a major resurgence.
Shopping Statistics Shows the Popularity
Among the most popular items from a recent partnership between a high-street brand and a London label is a short, off-white, long-haired jacket with oversized lapels.
At another department store, searches for taupe faux fur coats have jumped 190% year on year.
Interest for pre-owned fuzzy finds is also soaring, with queries for faux fur growing by 257% in the last six months on a popular resale website.
"This is a statement coat," says a lead fashion editor, adding that it acts as the main element of an ensemble.
The editor prefers to style her personal colossal shaggy coat with hipster jeans or tights and short shorts.
Television Style Mirrors the Look
This style is showcased in a latest Netflix romantic comedy series, where a character wears a caramel furry jacket to a casual dinner.
When challenged about her daring look, the character replies, "It's what you said to dress up. That's style!"
The Rise of the "Glamorous" Aesthetic
The trend aligns with what a U.S. style analyst is calling "glam excess."
Rooted in the extravagance and excess of the 1980s New York, this vibe evokes wads of cash, champagne, smoking, high hemlines, carefree attitudes and, of course, fur.
Like that time, the trend is set against a uncertain economy.
Boom boom is all about dressing for the lifestyle you aspire to rather than the one you are stuck with.
Contemporary Fabrics and Playful Luxury
While animal fur was omnipresent during Studio 54's peak, current versions are mostly made from lambskin—a byproduct of the food industry—or synthetic materials like polyester.
The trend embodies a tongue-in-cheek luxury—as if a famous Muppet has taken charge with exaggerated proportions and unexpected colors.
Celebrity Adoption and Exclusive Releases
An English designer was an early instigator of this movement. Her shaggy coats with poodle-like proportions have been sported by famous singers.
Because of strong interest, these coats are now only sold in exclusive collections. An forthcoming release includes a rose and charcoal style similar to a giant pom-pom, alongside leopard- and tiger-print options with exaggerated fuzzy trim.
"When you can only buy one thing, you wouldn't choose it to be a plain sweater or a pair of ordinary pants, you want something dramatic," explains a publication editor-in-chief.
This sentiment is echoed by a style head at a leading store, who describes it "a surprising, playful touch" that doesn't require a complete outfit.
The Ultimate Mood Lifter
Ultimately, the shaggy coat can act as a fantastic pick-me-up.
"It won't cost a lot," notes the expert, "and it's going to make you feel glamorous when everything else is rather gloomy."